Proposal Presentation 2

Feedback (GD):

1. what cannot do: eg. pesticide and drug companies

2. confirm studio name: Nattern

3. location:

• bold chosen location, add photo of location and office interior

4. SWOT:

• weakness and threats too superficial, try to use PEST to answer them
• ‘lack of marketing expertise’ to ‘too young in the industry’
• ‘over differentiated’ to not sure which client or industry to focus’
  
  

5. PEST:

• to elaborate policies
• any policies that would threaten our studio?
• eg. booming green economy (research on overseas and local situation, foresee future in Malaysia: statistics)

• social: LOHAS? green community? general public who are more environmental concerned compared to the past

6. job description:

• team leader: operational? administration?
• add HR
  
  

7. moodboard:

• add art direction concept (under creative solution)
  
  

8. logo:

• N: change to a more contemporary font (more approachable)
  
  

9. interactive design:

• nature trail: match thumb print with patterns of nature, some story come out...

10. budget and gantt chart:

• no need to add renovation fee since it is semi-furnished
• to include IMD budget (promotional)
• rental: change quantity and one month rental

• software: to add 'package for X'
• 'set up the equity trust for future employees and directors': under pay structure

• 'meet with bankers, investment advisers and accountants': confirmed is an ongoing process
  
  

Feedback (IMD):
1. to decide the idea for interactive installation first before finding suitable technologies for idea (identify problem, set objectives, find solution), also consider about target audience, rationale, what would audience learn from the installation

2. visual communication considerations:

• storyline

• measurable outcomes: eg. how audience spread/share/discuss what they've experienced to others

3. consider the wow factor (something only achievable through the chosen interactive execution), justify money spent

4. more detailed logistic and technical research and documentation:

• space (top, front view, measurement)
• location

• projection position

• crowd control

5. be topic specific: eg. flood? starvation?