Feedback:
1. vision: greater vision than ‘facilitate’
- eg. be one of the most prominent studio, specialise in__, cover ___% market, top 5 of ___
** something measurable
** something measurable
2. belief: to include keywords
- communication, eco, green, educate
3. mission: to be more specific
- eg. have a cause
- eg. have a cause
- ? how to give back in GD industry
4. who are we: to include keywords
- PSA
5. what can you do: fine tune
6. what are you really good at: to be more specific
7. what makes you special:
- how to stand out from similar studios internationally?
- eg. have own R&D dept (must reflect in management structure)
8. what you cannot do:
- eg. serve fakers, cigarette companies, any companies which are doing harm to the environment
9. target audience: to beware of fakers
10. name: too mainstream
11. location: to consider the charisma and nature of the studio
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