IMD Meeting 18/12/14

Meeting

X3/week, face to face, lounge

• Monday: sync (3pm), Tue: IMD (2pm), Thurs: GD (9.30am)

ICE method

call/Facebook

Work to do

1. gantt chart
2. refine proposal presentation
3. budget (stella to put in google slide)
4. SWOT, PETS (refer to pdne1)
5. studio’s name, location
6. VI sketches, art direction
7. green economy-research
8. think what kind of installation stuff to use/need
9. what can IMD do (to promote our studio with some nature elements, consider our cost)
10. meeting during sembreak (Monday, 22/12/14, 2.30pm, lounge/tele-conference)
11. art direction, moodboard, interactive installation
12. calendar sync: refer to facebook pin
13. role description
14. research on at least 3 similar past published experiments
15. own project to promote our studio which is related to eco-friendly element: eg story telling, data based, awareness                                       

Role

• Logistic (Cynthia, Tze Li, Hanhan)
• space, security, curation , plan of space, computer technology and devices

• Research (Yah Mun, Stella, Hui Ting)
• reading, writing, documentation, identify problems and find solution

• Technical (Tze Li, Cynthia, Hui Ting)
• functionality of programme, troubleshoot

• Art (Hanhan, Yah Mun, Cynthia)
• shape benchmark of project: colour.. consistency

• Project Leader (Hui Ting, Yah Mun, Tze Li)

• Marketing (Stella, Hanhan)
• promote installation-subconsciously-soft marketing

• Finance (Stella, Hanhan)
• budgeting, free solution, funding, sponsorship

Tutorial record

Proposal Presentation 1

Feedback:

1. vision: greater vision than ‘facilitate’ 

    - eg. be one of the most prominent studio, specialise in__, cover ___% market, top 5 of ___
    ** something measurable

2. belief: to include keywords

    - communication, eco, green, educate

3. mission: to be more specific
    - eg. have a cause 

    - ? how to give back in GD industry

4. who are we: to include keywords

    - PSA

5. what can you do: fine tune

6. what are you really good at: to be more specific 

7. what makes you special: 

    - how to stand out from similar studios internationally? 

    - eg. have own R&D dept (must reflect in management structure)

8. what you cannot do:

    - eg. serve fakers, cigarette companies, any companies which are doing harm to the environment

9. target audience: to beware of fakers

10. name: too mainstream

11. location: to consider the charisma and nature of the studio